TARGET: WOMEN

Did you know women make 83% of all consumer buying decisions? That’s why thinking like them is critical. Women think fundamentally different than men. We call it circuitous thought. It affects how we make decisions, what we think is funny, what qualities we admire, what we notice about products, how we choose anything and what wins our loyalty.

When applied to the advertising arena, it makes female creative teams different too. You can do all the research in the world about women, but hand it to a male ad team and you’ll end up with an ad that resonates with men instead. An obvious example is the fact Animal House humor often rubs us girls the wrong way. And an overbearing attitude or tone of voice can come across as condescending to the female target. These missteps can even alienate the target female to your product or service. Let’s face it, just painting something pink doesn’t mean it will sell to women.

If you have a shortage of females coming up with your creative product, you are missing an opportunity to touch the hearts of the female target you seek with greater power and relevance.

Our team of marketing ladies has delivered fresh award-winning ad campaigns to Fortune 500 companies for 20+ years. To tap their wisdom, you sacrifice nothing and you just might gain some powerful purses along the way.