TARGET: TECHNOLOGY

Have you ever noticed how some of the best creative teams get completely flummoxed by a technology product brief? Have you seen their eyes glaze over in meetings? They all say they can handle it but, when they show up with campaigns, the ideas are simplistic. If you know technology, you know the ideas have been done before. You risk boring your own engineers and scientists, not to mention the target customer you need to impress.

Our team, on the other hand, thrives on technology. We welcome each and every challenge. We know great technology can come to life in great ads. Our team boasts a 20+ year track record of doing smart, fresh campaigns for technology. Clients like TI, Lucent, Nortel, NCR, Perot Systems, AT&T, Barron’s, Baylor Health System, UT Southwestern Medical just to name a few. We have a strong network of fantastic technical writers who can wade deep in the details with insight and finesse. And technology savvy teams to come up with creative that’s always fresh, no matter what technology message you hand us. In 2002, our Nortel campaign ranked in the top five readership scores every time it ran in the Wall Street Journal. Right up with the car ads. We’re proud to say we’ve been known to make some big agencies look like neophytes.

These days, technology is ubiquitous. It’s part of our daily lives and our work lives. We hold the key to the human benefits, whether the human is a consumer or a CEO. We live and breathe it. And we can promise to produce work that makes your technology shine. And your customers take a fresh new look at your bells and whistles, bytes and beams, gigas and terras, macros and micros, however you may be measured.