TARGET: MOMS

You could fit what most ad guys know about moms in a thimble. Even dads struggle to understand their plight. And, if they’re single moms, it’s a double whammy.

Moms live in their own world. That’s why only moms really understand what moms want. They’re the ones in charge of the house, the kids and the family finances. Yes, their handbags mean 2.1 billion annually to brands in America today. Their lives revolve around the kids and they seldom get time to themselves. They cherish those moments, but often feel a little too guilty to enjoy them. We’ll help you understand what matters to them — the first step to winning their loyalty.

Too many moms in ads follow the tired old stereotypes. Frazzled moms, supermoms, mannequin moms, moms with perfect hairdos and cheesy, happy smiles — moms who make real moms want to vomit. You don’t want to make moms vomit, do you? And know what else? You never want to preach to moms. It backfires. You should never tell them what they need. They’ll tell you that you are wrong. So you have to be careful. We’ll help you navigate the pitfalls so you can get your message heard.

And, because we want to help you sell the heck out of your product, we’ll put a team of moms on your business. We tap into a network of moms with strong advertising track records from great agencies all over the country. We specialize in ads populated with real people who talk, look and dress like real people. So you get great, mom-friendly campaigns that really connect with moms, and attract their buying power.