VET’S BEST REBRAND

Category Archives: Campaigns

VET’S BEST REBRAND

In 2009, we re-launched Vet’s Best – a languishing brand recently acquired by Retail Products Group. Natural health was a completely new category for this client group, which normally focused on chemically based products. So we built a team of national talent who inherently understood the 82% female target (yes, mostly women), as well as being well-versed in pets and natural products. We helped the RPG marketing team define the brand, understand the natural product .