GREENZ

Here’s the brand campaign we created for a restaurant called Greenz. Their current advertising is tactical – based on offers  to get people in the door. Yet Greenz needed a brand campaign to speak to the soul and personality of the place.

They serve healthy salads and wraps. But, at Greenz, healthy is never boring. What they really serve is unexpectedly delicious food.

So we used a bit of unexpected humor to express Greenz passion. Salads can be decadent, mouth-watering, surprising, and , yes, memorable.

People who see this campaign will want to taste the surprise for themselves.

Right now, you can find Greenz at 3 popular addresses in the Dallas area. But we predict you will soon find them popping up all over the country.

Their everyday tactical advertising is based on offers and ways to get people in the door. Yet Greenz needed a brand campaign to speak to the soul and personality of the place. They serve healthy salads and wraps. But, at Greenz, healthy is never boring. What they really serve is unexpectedly delicious food.

So we used a bit of unexpected humor to express Greenz passion. Salads can be decadent, mouth-watering, surprising, and, yes, memorable.

And we believe people who see this campaign will want to taste the surprise for themselves.

Right now, you can find Greenz at 3 popular addresses in the Dallas area. But we predict you will soon find them popping up all over the country.

Their everyday tactical advertising is based on offers and ways to get people in the door. Yet Greenz needed a brand campaign to speak to the soul and personality of the place. They serve healthy salads and wraps. But, at Greenz, healthy is never boring. What they really serve is unexpectedly delicious food.

So we used a bit of unexpected humor to express Greenz passion. Salads can be decadent, mouth-watering, surprising, and, yes, memorable.

And we believe people who see this campaign will want to taste the surprise for themselves.

Right now, you can find Greenz at 3 popular addresses in the Dallas area. But we predict you will soon find them popping up all over the country.