Check out this new brand campaign we developed for Balancing Energy Yoga. First, we explored together what defined their brand – based on the personality and principles they’ve built into the studio’s mission. In their philosophy, yoga is not just about what happens on the mat. It’s about connecting with your inner spirit. This connection blossoms steadily in an ongoing process. It’s not only the physical but the discovery of self that comes from regular practice. It’s about finding your true self and celebrating it. What it means to… “Be you.”
Then we came up with a distinctive & memorable campaign with messaging that captures this idea uniquely. And we paired it with a modern and calm design that feels organic to the atmosphere at BE. This approach delivers plenty of impact so the work stands out in the market. No one else has anything like it.
The color palette reflecting the hues of the Chakra communicates the studio’s Zen-inspired brand focus. It exudes the strength and calm they are aiming to share with their health-conscious clientele.
It’s all is meant appeal to the professionals that frequent the studio – younger and older alike – looking to recharge after a tough day in the trenches.
This distinct brand campaign brings to life the soul of this Zen escape in the Dallas design district. A place to connect with the real self on and, more and more, off the mat.